Jace Tyrrell

Chief Executive, New West End Company

2021

Jace has been Chief Executive of New West End Company for three years, representing Europe’s largest retail & leisure destination. His brief covers 600 businesses in London’s West End, a property portfolio of £3.5 billion and an annual turnover of £9.2 billion, including Bond Street, Oxford Street and Regent Street.

Over the past three years his work has secured over £200m million direct  investment into the area.

Previously, Jace was Executive Director of the City and Westminster Property Associations, representing the commercial real estate industry in Central London with a combined portfolio of over £40 billion. Prior to this, Jace was a Director at New West End Company, helping it to win its status as a Business Improvement District (BIDs)

Jace also advises the Singaporean Government on BIDs and is a guest lecturer at Regent’s University on corporate strategy and reputation management.





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