Alex Notay

Placemaking and Investment Director, PfP Capital


Alexandra Notay is Placemaking and Investment Director at PfP Capital, the fund and asset management arm of Places for PeopleGroup, overseeing a UK-wideresidentialstrategy. She isan internationally recognisedexpert on build to rent, placemaking and sustainable urban development, with 18years’strategic advisoryand investmentexperience toprivate sector, governmentand third sector organisationsacross four continents.

In January 2019 Alex was selected as one of the 48 women shaping the future of UK real estate at the prestigious BISNOW Women Leaders event. Alex is a published author and editor of over 30 books and reports on real estate including the renowned ULI UK Best Practice Guideon Build to Rent (2014, 2016). Alex is chair of the BPF working groupon residential ESG, former vice-chair of the ULI UK Residential Council, serves on BPF’s Build to Rent Committee, AREF’s ESG / Impact Investing committeeand is a Member of CREFC Europe. She is alsoanon-executive director of Essensys plc, Co-Chair of the Creative Land Trust, Commissioner on the UK Geospatial Commission, SouthWest Board Member for LandAid and trustee of the SunScreenIT Foundation.

With a reputation for being ‘abnormally energetic’, Alex is passionate about enabling tangible social impact through innovation and collaboration as well as mentoring the next generation of diverse talent.

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